YTR speaks in Midland, Penetanguishene

In late April, Your Town Rising had the opportunity to visit Penetanguishene and Midland, two beautiful towns located on the shores of Georgian Bay. Our presentation in Penetanguishene focused on low-cost ways to add ‘wow factor’ curb appeal, to ensure downtown businesses stand out. Penetanguishene boasts newly designed public spaces with updated hardscape elements. We highlighted the benefits of adding public art and activation of these spaces to engage the senses and create a lively atmosphere for the community and visitors to town.

 Midland has recently completed their main street revitalization, with gorgeous new wide sidewalks, street standards with a nautical theme and a flex street design that allows for events to spill from the sidewalks to the street. Our walkabout with an enthusiastic group of merchants really showcased how civic pride is alive in the community. In our presentation to a large group later that evening, we discussed the importance of layering elements to soften hard lines along the street and create a sense of interest and welcome for each downtown business. In addition, placemaking elements in Midland will build community interactions and create fun and impactful social media content to draw locals and visitors to the downtown core in every season.

 Keep your eye on these two towns as they put their enthusiasm and can-do spirit into action!